Digital marketing is one of the biggest trends in modern business. In a broad sense, all marketing efforts and strategies that make use of the internet and electronic devices fall under digital marketing. Different digital marketing strategies are being employed by businesses to boost their online presence. This includes digital advertising, email marketing, social media presence, search engine optimization (SEO), and web development. Using purely digital mediums, brings real-world marketing benefits to your screens, meaning you can have all of your marketing at your fingertips. Digital marketing is fast, efficient and popular in order to keep up with the market without wasting expensive, physical resources. It is necessary to keep pace in this digital age.  It’s been well established that internet marketing is a necessity for businesses to expand sales, market share, and advance development. However, it is necessary to have a sophisticated level of understanding to properly market, analyze data and optimize your campaigns.